Experientia has begun a new interview series--dialogues with leading professionals in user experience and innovation--and their first one's up: Richard Eiserman, Director of Design and Innovation at the UK Design Council. Here's a taste:
People tend to have many different ideas of what design is. The Design Council has a rather broad vision of design. What does design mean for you?
When I talk about design, I try not to mention the "d" word anymore. I try to talk about value. There are three types of value that design can help create. First, there is economic value for business, the impact on the bottom line. Then, there is social value, the creation of value for people. The products and services we design need to be responsive to user needs, and need to have social qualities that are positive and reinforcing.
But there are lots of disciplines that can provide this, not just design?
Yes, there are. So the third value is rather unique to what design can do, which is to provide aesthetic value, the visceral pleasure and satisfaction provided by a product or service. This aesthetic quality positions designers very uniquely in the creation or development of any kind of product or service.
Nice. I like the concept of the triumvarate of design in which the 3 ruling bodies are values. It's a trinity of values. Very cool Richard. Also provides a way to distinguish design vs. creativity since the three value filters don't necessarily apply to other aspects of creativity or the creative process.
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