Hero Honda, which is obviously tied somehow to Honda, but is definitely seen as its own Indian brand, is setting up Just4Her showrooms across India - for women only, as they launch a female-targeted scooter, Pleasure. The company has plans to open 22 such showrooms, exclusively for women customers across the country.
Elaborating on the features of the scooter, Pleasure, Mokashi said it was available in five exciting colours with 100 cc self-start variomatic transmission, multi-reflector headlight and body-coloured mirrors.
According to Mokashi, the exclusive outlets will offer special facilities to women customers. Added to this, the showrooms would also have female service supervisors and sales executives for attending to the ladies.
Steve Portigal is the founder of Portigal Consulting. In the past 15 years Steve has interviewed families eating breakfast, rock musicians, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies like eBay, Adobe, Nokia, Hewlett-Packard, and Dolby Laboratories. He has a graduate degree in Human-Computer Interaction from the University of Guelph and is an avid photographer who has a Museum of Foreign Groceries in his home.
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