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Canada Invents Riderless Bicycles!
The next Pixar movie?
In a bid to "encourage people to get on their bikes and contribute to Canada's reputation as a leading cycling nation," Cycling Canada has launched an eye-catching campaign called "Hop On." See, these bikes need you:
The video was put together by Canadian FX house Alter Ego, and impressively, a fair amount of the bikes are not renderings, but real. Here's how they did the compositing:
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Comments
Brilliant. All those bikes need now are pairs of pale green pants!