Many of the concepts were compelling: The Ambient Experience CAT Scan media room has gotten a lot of media attention of course, but its companion toy scanner with stuffed animals for kids to play with in the waiting room, pre-scan, was a nice touch; the Chameleon Lamp--which matches its color to whatever material you put in front of its lens--was a cool trick. But a couple concepts were kinda sad (the Herbarium herb-growing gizmo would horrify any right-minded gardener...or any right-minded person, for that matter).
If you missed it last September in Paris, yesterday's NYC press event for the Philips' NextSimplicity show didn't disappoint. (Installed within Pier 94, the GetSmart-opening credits-like display began with white carpet outside the door, and that should've clued me in to what to expect.) Past the two "attractive host-models" flanking the entrance, you traveled down a white sheathed/icy-blue-lit chute, stopping at the registration area, and then into a lounge decked out with wrapped tuna spears and everything else that goes with wrapped tuna spears. When the show started, a curtain lifted to reveal the auditorium, arrayed with dozens of loveseats, a stage, and a huge rear-screen projection. After some charming, candid opening remarks by Andrea Ragnetti, the rearscreen lifted to reveal--finally--the 5 "islands" of concept products, neatly divided into Trust (medical), Care (home), Glow (lighting), Play (home entertainment), and Share (photos, messages).
After the demos, there was a Q&A with Philips's Simplicity Advisory Board (sadly, John Maeda couldn't make it), then back to registration for the hardcover book swag and out the door. It was a very inspiring show, and if you're in NYC tonight, there's another chance to check it out...this time with cocktails. Imagine what those'll look like! (rsvp to lisaann.dupont-at-philips.com)
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