Speculative Design is an emerging field that is still testing its boundaries and scope. It doesn't stop at designing beautiful products, but delves into the many dimensions of design and all of its possible implications. It involves a "bending of the way we think about the world and how design sits into it," as jury Captain Alexandra Daisy Ginsberg remarks." We asked for "all conceptual designs for further insight, discourse, intervention, experimentation or exploration," and received provocative entries from a multitude of perspectives on what design futures might hold. As juror Cher Potter identified: "One thing this competition does is bring together commercially-oriented innovation projects with projects that are much more based on alternative narratives of the future that really are about debate and debating the ideas of inheriting the future. Bringing those together make a really interesting discussion for us in terms of what's valuable. Is it an object of debate or is it something that seems viable in the current market?"
Alexandra Daisy Ginsberg, Founder of Studio Alexandra Daisy Ginsberg, led the Speculative Design jury team as Captain. She was joined by Ghislaine Boddington, Creative Director, body>data>space, Cher Potter, Research Fellow, Victoria & Albert Museum, James Auger, Partner, Auger-Loizeau, and Jan Boelen, Artistic Director, Z33. The team noted that several of the projects exemplified an expanded view of design and the role of the designer, while the most successful were able to bridge the gap between imaginative idea and potential for real-world application. "I think all of the projects we've selected question the borders of speculative design, what it is and what it's purpose is," notes Auger. Though the jury was not able to select a clear winner in the student category, they were impressed by the potential they found: "There's still lots of space to develop these projects further. A lot of them point toward moving forward," mentioned Ginsberg.
Say hello to the Winners, Runners-Up, and Notables of the 2015 Core77 Design Awards in the Speculative Design category.