I've just watched the umpteenth Kickstarter video with crappy sound and that awkward-designer-mumbles-towards-the-camera production value. Folks, come on—when trying to verbally communicate the value of something, audio is important, and it's not all that hard (nor expensive) to get right.

NYC-based photographer Michael Cinquino has started up an initiative called "Monetize Your Content on Camera," whereby he'll release a series of video tips online to help you get your message out there in a professional way. Kicking off the series is this video, which should come in handy whether you're developing a crowdfunding pitch or starting a YouTube channel to share your design knowledge and tips.