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Attention Design Entrepreneurs: Find an Undiscovered Niche in Need of Design, and Get In There!
Its funny that sometimes you think you have that niche, but it turns out that you were looking at an entirely wrong value. Then you hit the Eureka and its a complete flip flop but it makes so much more sense in the long run. Great read!
good article; Indeed. We did exactly the same with our Quut beach toys. We had 3 requirements:
1) hardly no innovation in the niche
2) only Cheap Chinese products available
3) no real A brand available.
after 3 years we are in more than 40 countries and have 10 products on the shelve!
Good luck with your own quest.