Good packaging design has a wide reach, it essentially becomes the image of a product, defining—and refining—a brand's identity. This year we asked for "all graphic design, branding and structural designs related to the packaging of products," and received a host of entries for products as recognizable as the Big Mac to those that are a bit more tricky to market, like condoms.
Nishma Pandit, Director and Principal Designer of Ticket Design, led the Packaging jury team as Captain. She was joined by Ayush Kasliwal, Founder, Ayush Kasliwal Design Private Ltd., Manabu Tago, President, Art Director, and Designer, MTDO Inc., and Dinesh Korjan, Founder and Partner, Studio Korjan. The team was looking for entries that went beyond the initial brief and considered the deeper impact that packaging design can have. "We debated over sustainability of the designs, especially since packaging has an extended life in the hands of the user," explained Pandit. Though ecology and sustainability might be obvious considerations given the impact of waste, the team also questioned the emotional layer embedded in packaging design. As Korjan frames one of the key jury considerations: "Does the packaging live a life beyond the product? Not only physically, but does it continue to live in our mind?"
Without further ado, say hello to the Winners, Runners-Up, and Notables of the 2015 Core77 Design Awards in the Packaging category.