Service Design structures people, infrastructure and materials related to a service experience in order to better the interactions that take place between provider and consumer. By interpreting needs and behaviors, Service Design formulates innovative approaches that really put people first. We asked for "projects entailing the organization of end-users, communication, transactions, infrastructure, institutions and organizational systems and received entries ranging from voting systems to GPS navigation apps."
Cathy Huang, President, CBi China Bridge led the jury as Captain. She was joined by Adam Lawrence, Co-Founder, WorkPlayExperience, Luis Arnal, President and Founder, INSITUM, and Martha Cotton, Partner, gravity tank. "I think some interesting trends across all of the entries was a notion of empowerment and co-design. It was interesting to see the increasing ways that people are bringing in the end user, or the complex web of end users and constituents in a service offer. The notion of empowering people to have their own voice was a pretty strong theme throughout the service design entries. Along the line of empowerment is involving people in their own future which was very compelling and very inspiring," explains Cotton. The entries we received sought a more expansive view of Service Design, as Arnal discusses. "Traditionally a lot of service designers studies have been with the public sector, governments and NGO. This year we are very excited to see a lot of entries coming from the private sector as well. This means private companies are paying attention to improved customer experiences and finding valuable opportunities in service design."
Say hello to the Winners, Runners-Up and Notables of the 2015 Core77 Design Awards in the Service Design category.
We all engage with transportation systems everyday, whether we do so via our personal bike or experience a daily dose of collective frustration on public transportation. This year we called for any "vehicles, systems or modes of transportation used to get people or objects from one place to another, for
Whether through analytics or immersive ethnographic research, there are many ways designers infuse their work with rigorous research, ultimately leading to proposals that are aligned with their contexts. We asked for, "projects or products that predominantly utilize design research and strategy" and received many entries including brand strategies, child engagement
We live, work and play in built constructs. From more stable environments like our home and office, to temporary spaces like restaurants, hotels and exhibitions, we go from one built environment to the next and are impacted by our surroundings in many ways. For this all-encompassing category we asked for
Open Design takes the cliche phrase, "Sharing is caring," out of the kindergarten classroom and gives it real world application. More than just 3D printers, this segment of design can cover everything from the quirky DIY wearable projects found on Pinterest, to the highly technical and socially impactful design that