At the core of designing Commercial Equipment is work: productivity, efficiency, and performance. Within this field, as we saw from our entrants this year, the scale of solutions can vary from a small hearing aid to a system of crane lifts. We asked for any "equipment and systems designed for public, commercial, industrial, medical and scientific use," and received a very eclectic series of entries, though one trend the jury noticed was the predominance—over half—of submissions focused on the medical and biotech industries.
Dan Harden, President, CEO, and Principal Designer, Whipsaw led the jury as Captain. He was joined by Bill Evans, Principal and Founder, Bridge Design, Mike Gallagher, Vice President of Design, Crown Equipment Corporation and Sam Lucente, CDO and Co-Founder, Cookbrite. "In this category we felt it was really important to honor every definition of design: great aesthetics, great usability, great experience, good social benefits—the full gamut. It's not a beauty contest, we were looking for full design solutions," explains Harden. The jury was impressed with the diverse range of skills deployed across the projects. "Thank you for being makers! We saw people cutting cardboard, we saw people in the shop making models, beautiful models, spray painting," noted Harden. "The result is fine art mixed with technology that is soft and friendly and it's obvious that the technology is taking a back seat to the experience. The result is very humanistic and very refreshing." Overall, a trend that emerged was a thoughtful combination of design and technology. "What happens when the designer or creatives are given electronic devices and sensors, and the creativity that comes out and how you can merge that with traditional industrial design and design thinking type of research patterns—it's pretty exciting," said Gallagher.
Say hello to the Winners, Runners-Up, and Notables of the 2015 Core77 Design Awards in the Commercial Equipment category.
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