Kraft is accepting ideas under this policy for new products, packaging, and business processes/systems only. We are most interested in ideas that are more than a concept, in particular new products & packages that are ready to be brought to market (or can be brought to market quickly).
Although we very much appreciate: recipes, entertainment ideas, ideas for line extensions for existing Kraft products or packages, ideas for advertising/promotions and the like, such ideas fall outside the scope of this policy--and thus will not be reviewed by our Innovations Team or considered for compensation.
Steve Portigal is the founder of Portigal Consulting. In the past 15 years Steve has interviewed families eating breakfast, rock musicians, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies like eBay, Adobe, Nokia, Hewlett-Packard, and Dolby Laboratories. He has a graduate degree in Human-Computer Interaction from the University of Guelph and is an avid photographer who has a Museum of Foreign Groceries in his home.
Design with Personality Spark:03 The More. The Merrier Total Recall: Looking Back at 2004? Shopping for Innovation Debbie Millman: Design Matter. LISTEN NOW (39 min.) | Download 35.3MB (right-click)
Nathan Shedroff on Making Meaning LISTEN NOW | Download 41.7MB (right-click)
Chris Miller of LifePlays LISTEN NOW | Download 33.8MB (right-click)