Design and Advertising and Urbis,an exhibition center dedicated to city life, have just opened an exhibit based on nominations for the Design & Advertising Global Awards.The D&AD Exhibition will give a unique look at the creative processes behind today's most imaginative works such as the Sony Bravia Television & Cinema Campaign. The 180 second spot which took 250,000 multi-coloured "super balls", and a 23-man camera crew, was shot in one take.
Urbis also offers a study on the design philosophy of Apple Computers so visitors can get an insight into the creative process behind Apple's iconic product design.
Billed as the creative industry's "Oscars", The D&AD Global Awards are held annually. This year D&AD dispersed 54 Yellow Pencils and 2 rarely bestowed Black Pencils to the world's best creative talent. The Black Pencils went to England's Guardian Newspaper for the Re-launch Issue and to Leo Burnett Canada for their kick-ass website interface Big Ideas Come Out of Big Pencils. Close on the experiential scale, but at the opposite of the world, New Zealand's TBWA took home a Yellow Pencil with their ambient campaign for Adidas, Be the Ball. Participants get to experience what it would be like to be the ball when it's struck at 170 km/h.
D&AD accepts nominations from around the world in 7 categories: Broadcast, Print and Editorial, Integrated, Digital and wireless, 3D Design, Direct and Ambient. But while Urbis' press release boasted a 300 strong panel of industry experts selecting the best work from over 24,000 international entries, the origins of most winning firms makes one wonder if D&AD aren't being a bit, um, commonwealth-central?
TBWA link via coloribus.
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