So, what did you think? Was it innovative? Underwhelming? A novelty that might be useful to have, but that you'd never actually buy? It might be all of those things, but what it certainly is is financially successful: The creators were looking for $2,500 and garnered $43,000 at press time, with 20 days left in the pledging period.
It's just a bit part
As for who those creators are, Chadwick Parker and Joe Huang are a design and manufacturing duo we first looked in on years ago, when they were hawking a small retractable cable reel. While I wasn't surprised to see their names on Kickstarter again, I was surprised to look into the company they've since formed—BigIdesign, which handles design, manufacturing and fulfillment—and find that they've launched no less than fifteen Kickstarter campaigns in total.
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Their designs are mostly simple—and oddly, nearly all cylindrical—as well as very doable, like writing implements and desktop organizers. The four campaigns where they deviated from this formula, attempting coasters, notebooks, children's furniture and wallets, all failed. The other 11 have all succeeded, and Parker and Huang are now selling their gear on five continents.
While we've seen repeaters on Kickstarter before, we've never seen eleven-peaters. BigIdesign illuminates the possibility that one could cautiously launch a successful product company without having to once reach back into your profits to fund the next project, or worry about going belly-up if the new idea doesn't pop.