You have a beautifully-designed phone/camera/gadget/etc., and a beautifully-designed computer to plug it into for charging. But every time you grab the cable, you first have to spend a second squinting at it to figure out which side is up—on both ends. You have a fifty-fifty chance of getting it wrong every time, which hardly seems like an elegant design solution.
Accessories manufacturer WinnerGear agrees. That's why they developed the MicFlip, which they're billing as the world's first reversible-USB-to-Micro-USB cable. (Yes, on both sides.) They've taken the added step of making the cable a bit more durable than your average Best Buy offering and wrapped it in nylon braiding.
The response has been tremendous: After launching an IndieGogo campaign last week to muster up the scratch for tooling, the project hit its target within a day, and in a matter of days shot past 500% funding. Yesterday morning the development team announced that they've accelerated their manufacturing timeline, expecting to have their factory on-line within two weeks from now, and anticipate they'll start shipping next month.
The $10 Early Birds are unsurprisingly all gone, but those willing to part with $15 can still get in on the campaign. At press time there was 25 days left.