Remember Bottoms Up Beer? That was the system we showed you a few years ago, whereby the company invented a way to fill cups of beer from the bottom of the cup. To refresh your memory:
Obviously that's sped up, but while it looks gimmicky, it's all about efficiency: The system allows the bartender to place multiple cups on the machine, then take the customer's money or take more orders as the cups automatically fill to the exact beer dosage required.
The company estimates that their system serves beer some nine times faster than pouring via tap. In a crowded sports venue that adds up to more cha-ching. But the company is looking past stadiums and targeting a secondary market: You. Here's a home-based Bottoms Up Beer system built into an armchair:
I know what you're thinking: "Yeah, but you've still gotta pony up for the special bottom-filling cups," which from what I can tell run no cheaper than 35 cents a pop. But can you really put a price on convenience? I'll remind you that this system prevents you from having to stand up and walk to the keg, and hold the cup and pull the handle, all of which might burn some of the precious calories you're trying to store.
For those that don't want to hack an armchair system together, the company also sells standalone home units.