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Japanese Over-Design FTW: The Beetle 3-Way Highlighter
Because monopoint, monochromatic highlighters are for amateurs
By Rain Noe - August 14, 2015
Never thought I'd have a follow-up post for "Japanese Over-Design FTW: A Highlighter with a See-Through Tip," but apparently the island of Nihon is not through with highlighter design innovation. Pen manufacturer Kokuyo has a model called the Beetle Tip 3 Way Highlighter Pen:
Jokes about over-design aside, I could actually see this dual-color model being useful for highlighting figures on a sheet—say, using one color to highlight numbers that have exceeded expectations, another color to tag the ones that need improvement.
On the other hand, the intended functionality of the monochromatic models seems a little iffy to me:
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Enter a caption (optional)Unlike a lot of unique Japanese products, these aren't tricky to find; they can be had on Amazon, nine bucks and change for a five-pack.
That's for the monochromatic ones. The dual-color jammies are $5.80 for a three-pack.
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Rain Noe
Rain Noe is a writer and industrial designer based in New York City.
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Japanese Over-Design FTW: The Beetle 3-Way Highlighter
Also pretty sure this came out of Kokuyo's design competition, in which the winning product goes into production. Some great stuff has come out of that - could warrant a whole article of its own.