Like every year, the Victoria and Albert Museum is the central hub of the London Design Festival. The longest queue of the day here rewarded visitors with an immersive experience of mischer'traxler's collaboration with champagne brand Perrier-Jouët .
Upon approaching the V&A's Norfolk House Music Room on the second level, a gentle buzz and clinking of glass filled the air of the museum, reminiscent of warm summer nights when bugs—drawn in by the light—get caught inside a lampshade.
Inspired by Perrier-Jouët's connection to the Art Nouveau movement and the traditional use of insect motifs throughout this period, the Austrian design duo has created an interactive installation of 250 mouth-blown glass globes made by the Viennese glass company Lobmeyr.
Visitors exploring the interactive installation by mischer'traxler.
As visitors approach the installation, the insects start to move more rapidly, creating a constantly changing and mesmerizing sound and lightscape in the room.
Detail view of one of the 25 insect species.
There were 25 insect species represented, falling into one of three categories: newly discovered, common, and extinct. Each of the globes contained one insect, hand-assembled from laser-cut printed foil and embroidered to form the body.
Curiosity Cloud is part of the ongoing collaboration 'Small Discoveries' between mischer'traxler and Perrier-Jouët, aiming to "celebrate moments in nature and how people interact with the natural world".