Two interesting articles on mobile phone design showed up on my radar today, one, from the UK asks if "The dumb blonde phone is here to stay?". It's an analysis of the 'battle between form and function' currently raging in the cellphone industry referring to the trade off between features and styling. The other, from the US, discusses in detail the rising trend of cellphones as fashion accessories and the increasing importance of design as the differentiator. So the question remains, is design important or not? And if so, for whom?
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.