Groovy aka Dannit + Yinnon Simhi
Tel Aviv, Israel
Featured Project : Rotary Phone
Groovy describes their artisitic sensibilities as "retro active," a clever play on words and prevalent motif throughout their work. Their collection, reminiscent of Duchamp's readymade obsessions, has turned from years of collecting into a professional business. Their Rotary Phone project explores taking an outdated (retro) object and re-purposing the object in as many different ways as possible (active). Examples above are (from left to right) a vase, clock, and a bottle opener all fashioned from real rotary phones.