We'll blog this one for Steve.
Steve Portigal is starting up a new service called Culture Venture, and the offering is intriguing. Here's the pitch:
As brands become global and companies do business in and with these other cultures, gaining an in-depth understanding of those cultures is essential. CultureVenture provides immersive and inspirational experiences in foreign cultures to help you discover and make sense of the notable differences in your other markets. We provide experiences, insight, observations, and analysis. We’re not tour guides, and we’re not experts in how the rest of the world works. Together we’ll go shopping, sit in cafes, watch curious TV ads, take the metro, get lost, and sample new cuisines. We’ll take pictures, ask questions, and summarize our key learnings. We work with executives, project managers, designers, engineers, and other key team members who must understand a culture outside their own.
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