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Watch This Now: Sam Potts on How to Do Creative Projects

Take just 7 minutes to watch it. Then another minute to pass it along!

By Allan Chochinov - December 17, 2015

There were a ton of great talks at this year's AIGA National Conference in New Orleans in October, but for me the stand-out was a tiny, 7-minute "tasting menu" talk given by the incredible Sam Potts. (You may know him for his infamous Refutation of The Elements of Typographic Style or the mind-boggling, diagrammed "all the characters in David Foster Wallace’s Infinite Jest" poster.) Here's the video embedded below. Share it with all the brave creative souls you know, or the ones who could use an inspiring shot of bravery...right about now.

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Watch This Now: Sam Potts on How to Do Creative Projects

Eric Strebel

5 years ago

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Nice, I like the faith in your self part, that's important! the mystical stuff is a bit over the top, but he has the right idea.

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Allan Chochinov

Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts, and Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a guest critic at various design schools in including Yale University, IIT, Carnegie Mellon, Ravensbourne, RMIT, University of Minnesota, Emily Carr, and RISD. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror. Prior to Core77, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, I.D. Magazine, Communication Arts, and The One Club.