Five years ago it was unthinkable that a major news program would be allowed to come inside Apple's secretive design studio—and record it. But that's exactly what happened with 60 Minutes, and for those of you that missed the program's airing on Sunday, CBS has now made the footage embeddable.
The excerpt below is from Part 1, and the look at the design studio starts at around 4:00. That footage starts off with Charlie Rose asking one of the dumbest questions I've ever heard in an interview—and Jonathan Ive delivering the perfect response:
Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Test it out; it only takes a single click to unsubscribe