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Video of "60 Minutes" Inside of Apple's Secretive Design Studio
do they show the part where they don't test anything before it goes out the door, and the compliant / rabid fanbase picks up the slack ?
Anyone know what pen Jony Ive is using @ 3.57?
I believe it's an Hermes pen designed by Marc Newson
Charlie falls right into their perfectly crafted staging when he asks if the covers conceal the future. My god, they probably just placed a few paperweights and books under those sheets. @4:26 the table has an entire sheet covering mostly nothing. Why not just remove the single object instead of covering the entire table???
One word...'theatre'.
Because it is, and it does.
I think it's likely that there's also a test rig integrated into the table which they were understandably reluctant to show. Theatre or not - that lab is the world's most successful cash generator.
Don't forget the people working for them in the factories.