Those of you watching Super Bowl 50 yesterday undoubtedly take that virtual yellow 1st & 10 line for granted, as it's been there since the late '90s. But some of you have undoubtedly wondered: How do they lay that into the picture while masking out the players in real time? As it turns out, it took a fair bit of cleverness to pull it off:
The company they refer to in the video, by the way, is Sportvision.
Core77 reached out to Cam Newton to ask for some commentary on the technology, but he delivered a monosyllabic answer and left the room. (Sorry, I couldn't resist.)