"The Adobe Design Achievement Awards pay homage to the best and the brightest students around the globe who push the limits of creative innovation," said Ann Lewnes, senior vice president of corporate marketing and communications at Adobe. "This program continues to cultivate new generations of design talent and reinforces Adobe's commitment to design and film education."
After 30 odd years in the global design industry opening doors to new and frontier markets through exploratory user research, concept design, and innovation strategies, Niti returned to academia as a student to pursue a PhD in Product Development at Aalto University's Design Factory. Her dissertation looks at the contribution of design methods to foster agency and capacity for innovation as a resilience strategy to shocks at the micro-level of the individual. Her research approach has expanded the multidisciplinary lens of viability, feasibility, and desirability to a transdisciplinary one where participants generate the actionable knowledge for their own innovation pathways.