Yves Behar, founder of Fuseproject will join Aliph, the headset company, as Vice President and Creative Director. Here's the snippet,
Mr. Behar will lead Aliph's creative strategy, ranging from industrial design of the products to branding and communications. Mr. Behar is the founder of the San Francisco-based design studio fuseproject, which he will continue to lead in conjunction with his new position at Aliph.
"My design strategy involves focusing on the emotional experience of the user," explained Mr. Behar. "Our ability to communicate is what makes us human, which is why it is so exciting to be working with Aliph to improve the way people talk to each other."
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.