So far, Droog has rigorously avoided any semblance of a house style, while becoming famous for an attitude that seems to say, "Designers just want to have fun." As a result, it has probably generated more interesting discussion than useful innovation.
The show, itself a total Droog design, tries a little too hard to be amusing, but it mostly works. The objects are arrayed in 10 thematic groups with titles like "Simplicity," "Form Follows Process," "Use It Again" and "Irony." Each group is placed in an imaginary room or building whose full-scale plan is delineated on the floor by black and gray plastic strips.
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.