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From the Designer of NEST and GoPro, a New Pod-Fueled Tortilla Maker
Hmm. I'll stick with my $35 cast iron tortilla press. No pods required, no electricity required and if it breaks, it can be melted down and turned into something else useful.
Agreed. This product for ignorant bourgeois with more money than sense.
Specific reason: it is clearly intended to repeatedly separate you from your money by providing you with WORSE versions of a food you can buy either pre-made in higher quality and quantity, or make yourself with minimal tools, time, and effort. Tortillas are a populist food, and this ridiculous gadget is defeating every single purpose they have.
I'd feel better if this was Neal Stephenson's matter compiler and this cute gray box could reassemble molecules to make me anything I wanted...instead of a single tortilla.
As designers we work hard to make products a success and meet the requirements for whatever problem or opportunity each project presents. This is an example of a product that makes product/industrial design come across as a frivolous exercise. Though it appears that the designers at Bould have done a fantastic job at interpreting their clients requests, the core reason for the product is ridiculous. Though design is also a business and Bould probably made a fair amount from taking this project on, designers can be put to use in so many more productive ways to solve more pertinent problems. These types of products infuriate me! Another chunk of plastic for consumers to chuck onto the dump next year...
While I really like automation of menial tasks, especially where there are savings on energy/time/money (e.g. dishwashers) this seems like another unitasker. I'd go as far to say it's worse than bread machines were...remember those? When did you put yours out for a garage sale or worse, the trash? Those "dough pods"! Really? With all the grief about coffee pods...not sure this would fly. Seems to me that the had part of tortillas is the making of the dough...not the cooking of it. Give me a machine that I can dump in the raw materials (which I can buy in bulk locally) and then spits out a strip of perfect dough. At least then I could use the machine to make other dough-like things...ravioli or lasagna maybe? I really don't think this machine would sell. (....I feel compelled to hope this is real and not a troll)
Hey BK, thanks a bunch for your constructive feedback. I take comments like yours very serious and collect it to improve our product before we come to market.