Once you have your ironclad guarantee that Steve might come by, the management chain starts telling horror stories about how the best thing is for Steve not to come. That if he does come, he'll talk about whatever he has immersed himself in recently... That whatever Steve has to say might or might not have anything to do with what the customer wants to hear. For a salesman, that's disconcerting...These antics are well-documented but aren't we enthralled by stories of people in power who are successful yet out-of-control? I'm thinking more Simon Cowell than Saddam, but YMMV.
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