Save-the-earth types make up only a fraction of Freecycle users. Like any successful marketplace, this one works because it links people with widely disparate motivations. Some participants want to declutter. Some see it as akin to a charity. Some just don't want to lug items to the dump. And of course, many people are looking for free stuff. As Freecycle has become a bigger and bigger de facto brand--Beal prefers "movement"--its sheer scale no doubt attracts people who aren't tree-huggers or "simple living' fanatics but just have some item they'd like to unconsume and in the process see what all the fuss is about.And that Portigal quote? Well, that's what they make links for.
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www.freecycle.org
freecycle.com, which the link goes to, seems to just be an ad link website.
seems the link you provided only links to commercial websites...the following website seems to correspond more to the article:
http://www.freecycle.org/