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Elon Musk's Secret Master Plan: Tesla Pickup Trucks and "Designing the Machine That Makes the Machine"
Whoever wrote this article has no clue about past and present truck efficiency . My 11 year old truck gets better gas mileage than anything being sold today
Really curious to see how Tesla will break into the US truck market. I don't think anybody's done it since Toyota, and they spent massive amounts not just to deliver a product, but also craft a tough-guy image with over the top marketing and commercials that were stunts of machismo/insanity (https://www.youtube.com/watch?v=6HzegzpTSDI&feature=related). US truck drivers aren't easily convinced to trade in their Fords/Chevys!
Ya but Tesla is also an American company like Chey and Ford so it has that going for it. Plus.. no gas needed
I highly doubt Tesla plans on re-designing the Holden Commodore.
Fugly
I commend Tesla for wanting to make pick-up trucks, but they can't look like that. That is the least manly looking truck ever. The truck would need to have a tank full of testosterone to supplement the batteries. It needs to look like John Cena got into the car factory and sired automotive offspring, or it won't appeal to the same market.
That's not a Tesla rendering, that's a speculative rendering done by a fan.
A fan who doesn't understand usable bed space.