Last year Lego overtook Ferrari to become "The World's Most Powerful Brand," according to strategic consultancy Brand Finance. Maybe that's because Lego makes a Ferrari but Ferrari doesn't make any Legos. Heck, maybe Lego's motto should be "We can make you, but you can't make us."
Or can you? Despite the fact that the company already seems to offer models of everything under the sun, from modern architecture to castles, supercars to spaceships, they're still keen on fresh ideas from outsiders. Thus they've launched Lego Ideas, whereby you regular jamokes get to pitch the company on your ideas for Lego sets.
The way it works is, you pitch 'em an idea through the link above. You put together a model of your vision using actual Lego pieces, take some photos, then send them in (or use their Lego Digital Designer app). Lego posts your project on their site, then it's up to you to drum up support, by e-mailing and social-media-ing the bejeezus out of people who can click a button to support your project.
If you hit 10,000 supporters, that gets your project in front of an actual Lego Review, where their internal designers and markety-mucks take a look at it. If they decide it's a go, your idea goes into production—and the amazing part is, they actually consult you on it! How many design projects have you worked on where it gets taken out of your hands at the last minute? But here Lego's saying that after acceptance, "You give input to our professional LEGO designers, whose job it is to create the final set based on your project."
But that's not the most amazing part. That would be the bit where they actually pay you royalties. Admittedly it's only 1% of net sales, but that's 1% more than 0% of something you might already be doing in your spare time, if you're a Lego design nut.
So, if you've got an idea for a set, we'd say you've got nothing to lose except some nights and weekends. All of the images you see sprinkled throughout this entry, by the way, are ones that have hit the 10,000 mark and are now under review. Can you do better?
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1%... that's a lot I bet if it's a good seller. One more thing to try and fill up my spare time with :)
Dude.... "English majors". Not "major's".
LOL! Got me :)