John Maeda, writer, designer and new media guru presented at Core77's Design 2.0 event in Boston, and charmed the house with an eclectic mix of observational photos based in and around his new book, The Laws of Simplicity. Ultimately he gets to some of the 10 laws, so if you're looking for a quick glimpse into the book, you won't be disappointed. But you'll get a lot more than that too. Simple!
[Design 2.0: Design, Technology, and the Future--A Panel Discussion on the Opportunities and Imperatives Ahead, took place in Boston on November 15th, 2006 at the Vessel Showroom. Read all about the event, see photo galleries, and listen to other Design 2.0 Broadcasts at www.core77.com/design2.0]
Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts, and Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a guest critic at various design schools in including Yale University, IIT, Carnegie Mellon, Ravensbourne, RMIT, University of Minnesota, Emily Carr, and RISD. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror. Prior to Core77, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, I.D. Magazine, Communication Arts, and The One Club.