Core77

Sign In / Join Now

Topics
- Product Design
- Process
- Technology
- Lifestyle
- Business
- News
- Furniture
- Tools
- Transportation
- Education
- Impact
- Reference
- Video
Sign Up For Our Newsletter
Subscribe
Features
- Features
- Covid19
- Designing Women
- Getting Hired
- Design Files
- True I.D. Stories
- In the Details
- Photo Galleries
- Bizarre Inventions
- Questionnaire
- Materials
- Footwear
- Hand Tool School
- Tools & Craft
Awards
- Awards
- 2020 Design Awards;
- View the 2019 Design Award Honorees;
Careers
- Careers
- Design Jobs;
- Talent Search;
- Design Salaries;
Firms
- Firms
- Search Firms;
- Firm Projects
Forums
- Forums
- General Discussion
- Students & Schools
- Design Employment
- Sketching
- Software & Technology
- All Forums
More...
- About Us
- Contact Us
- Advertise
- About
- Terms of Use
My Account
- My Account
- Sign In / Join Now
Follow Us
- )
- m
- Y
- '
- S
Search
e

Core77 is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Self-Assembling Burger Hack: Visual Engineer Rigs Up Elaborate Device to Shoot This Commercial

A 3D-printed ketchup catapult, scalpels, Arduino, a robot camera operator, rubber bands, servo motors and more

By Rain Noe - September 12, 2016

Steve Giralt isn't just a photographer; the dude is a Visual Engineer, according to his bio, and as you'll see below the title looks well-earned. Check out the crazy automated rig that he built in order to shoot this video of floating hamburger ingredients magically falling into place:

Deconstructed Burger Behind The Scenes from Steve Giralt on Vimeo.

If you live in New York and shoot, by the way, Giralt is the founder of the Image Makers Club, an "open-source creative exploration community in NYC." They meet up monthly over beers to share ideas and help each other solve problems. Here's Giralt explaining what they do in more detail:

Enter a caption (optional)

o
1

Favorite
Q
2

Comment
&

Self-Assembling Burger Hack: Visual Engineer Rigs Up Elaborate Device to Shoot This Commercial

1stlvl Humanoid

3 years ago

Z

Z

Reply

Mad respect

!Report as spam
Mark Thomas

3 years ago

Z

Z

Reply

Very cool, but CGI would seem simpler (and if not now, pretty darn soon)

!Report as spam

Share your thoughts

Rain Noe

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.