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How to Use Video to License Your Ideas for New Products
Great article! I am an inventRight student and I use video for my products all the time. I create an animated overview of the product and then a 3-D rendering video as well, which acts like virtual prototype. Another great tip which I use is 3-D mock packaging. This gives the potential licensee an actual look at how the product would look on a strip clip or store shelves! I call it my bundle!
Awesome. Thanks for sharing, Sean!
Awesome insight. Thank you!
You're welcome! Thanks for reading. Let me know what else you'd like to learn about.
Isn't the term "licensing" in the title a little miss leading. If you release your idea to the public via video and do not have a patent underway you lose all international rights to your idea and have only a year from release date to get patent protection in the US.
Before you send a potential licensee your sell sheet, you will want to have filed a PPA. My last several articles for Core77 are about PPAs — please consider reading them. Thank you for bringing up this important point. Before you disclose your idea ever, filing a PPA is a wise move.
In short, you're correct.