Can designers incorporate the values of the Slow Food movement? The question was probed last October at the first Slow + Design seminar held in Milan among the Italian cities where the Slow Food movement was originated over twenty years ago. The members of the group put an emphasis on local resources and distributed economies, more transparent production systems with less intermediation, and sustainable, quality products that offer satisfying sensory experiences.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).