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Thinking Outside the Socks: URU Design's Unusual, Sustainable Solution to Sock Waste
See also: Little Miss Matched. A sock line aimed at 7-year-old girls, sold in packs of three, and intentionally mis-matched. The patterns look like they "belong" but they're clearly not the same. This is basically the identical idea but for grown-ass men [with too much disposable Kickstarter money].
Yah, why do they have to match anyway?
Oh, you're one of those people. ;)
find a brand of sock that you like, buy ten pairs, done.
the miss match patterns doesn't really matter for socks like this. Socks are knitted on fully automatic knitting machines. As the color of the yarn is the same for all combinations it's just a matter of setting up a different knitting program. but the sock factories I've seen often have hundreds of knitting machines so the probably just set up one machine for each pattern and the make the combinations manually when packaging...
"Would it not be more cost-effective to have all of the socks in a set be identical?"
Exactly. The issue isn't the pattern. The issue is the quantity. Get 50 pairs of the same sock, lose one, and you can continually rotate/mix/match the remaining 49.
Exactly. The issue is not the pattern. The issue is the quantity of a single pattern.