Design plays a major role when it comes to sustainability and global welfare. Everything from building efficient refugee tents and sustainable cities to recyclable batteries requires design thinking. But have you ever thought about the role design plays when it comes to food waste?
Food waste is actually one of society's biggest problems. Every day we waste food that could feed 3 billion people—that's a lot of food.
But how come we're wasting so much food? We all know throwing away our left-overs is bad for the environment, but we still do it. The environmental challenges surrounding food waste have been well discussed in the world's media over the past few years. Some see these challenges as impossible to overcome, while others believe change needs to happen. So far, there's been a lot of talk with little action.
Swedish packaging company, BillerudKorsnäs, recently encouraged design students to use design as a tool to combat food waste. During their competition, packchallenge.se, students were given the task to create a concept brand for packaged goods. The results from the challenge say a lot about the solutions our industry needs—we need packaging to change human behavior.
Winning entry Vocobox on a table at a restaurant Enter a caption (optional) Enter a caption (optional)
Take for example the winning entry, a project titled Vocobox. This smart solution makes it easy and natural to take home the food you don't eat when visiting a restaurant. Through simple and ingenious design, Vocobox becomes part of the table setting. Vocobox encourages sustainable behavior and gives the package a key role in reducing food waste.
To learn more about how packaging design can help reduce food waste, see all the winning entries at the Pack Challenge Web Site.