Have you ever wondered what it would take to start your own design studio? Despite all of the open-source information for a variety of subjects available on YouTube and Reddit, it's still a topic that lacks instructional transparency. HAWRAF, a very newly formed New York based studio housed in NEW INC hopes to demystify this process by showing their journey to becoming a design studio—day by day, step by step. "Part of our studio practice is making work where we learn in the public space. It's part of an initiative we're doing to make the creative industry a little more accessible," the team notes in their press release for A-Z, their kickoff public project as a studio.
HAWRAF's mission with A-Z? To establish a structured design process by responding to 26 design briefs over 26 hours. Every hour, the team will choose a word from the dictionary and create a design brief around it—the first hour they will tackle a word beginning with the letter A, the second hour a word beginning with the letter B, etc. The team will document this process through live streaming and will rate each project based on how well they worked together to execute each project (read up on the objective of the A-Z project here).
This long-form process will inevitably highlight all the successes and mistakes the team goes through. The live streaming element is incorporated in hopes of exposing the true chaotic nature of design work and the amount of teamwork it takes to form clear design objectives—so it's sure to be an eye-opening ride.
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