The Yosh Toilet Brush has been making rounds recently, getting praise I'm a bit surprised by. Maybe you guys can see something I'm missing. The brush was designed by Anna Samoylova and Alexey Boguslavskiy, and its claim to fame is its minimalist shape and let's say interesting flexible body. Rather than a bristly or angled head, the silicone handle exclamation points down into a rounded convex scouring surface. The goal appears to be tightening the radius on the abrasive surface to help it fit into a toilet's tight upper corners. That's where my confusion kicks in.
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Does this handle look like it would help you comfortably reach those awkward potty angles? Even with the flexibility implied, the shape seems at odds with the use. Add to that the mentionable width of the head, which would make scouring the narrower lower sections of a toilet bowl a pretty tight fit. And add to that a brush rest that looks difficult to clean yet easy to spill or overflow.
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Beyond that the concept project dates back to 2009, and has never seen production. Does the spike in interest just speak to a desire for cooler looking toilet tools? The navel gazing echo chamber of the net? Or is there a charming problem-solving feature I've overlooked?