If you're a regular Core77 patron, there's no need to go into detail about Muji's success in building an iconic brand based on "no brand." BusinessWeek reports on Muji's move to the states, namely Midtown, NYC, with possible future outposts in Chicago, Boston, and San Francisco. The 5,000 square foot mega-store will, no doubt, carry a bevy of puristic lifestyle items, however, pricing remains up in the air. Muji items are currently only available in the US through MoMA, where prices are about twice what they are in Japan. "Muji's chief is treading carefully. He expects the New York store to turn a profit within a year...While Muji is riding the same Japanese pop-culture wave that has landed retailers such as Uniqlo in New York in the past year, Matsui believes his brand has staying power: 'Muji's roots are Japanese,' he says. 'But we think our products will appeal for their simple, universal designs.'"