This is the third year of the Strategy Conference, hosted by the Illinois Institute of Technology's Institute of Design (ID). Held at Chicago's Museum of Contemporary Art (MCA), it is an "international executive forum" at the intersection of design and business. As the director of ID, Patrick Whitney (above) stated in his opening remarks, it hopes to infuse "design thinking into the genetic code of companies."
Bruce M. Tharp, PhD is a designer, professor, researcher, and entrepreneur, with degrees in mechanical engineering, industrial design, and anthropology. He and his wife, Stephanie Tharp run an award-winning, design studio, materious.
They have licensed a dozen new product ideas to companies, and currently manufacture several of their own. Materious also produces discursive products and concepts to engender reflection and debate on cultural topics. They are currently finishing a book project on the topic entitled, Discursive Design.
Bruce is a professor of design at the University of Michigan's Stamps School of Art & Design where he teaches a range of undergraduates as well as graduates in the new Master of Design program in Integrative Design.