In this first decade of the 21st century, my business--building interactive applications, websites and entertainment for large media companies--has led me to believe that the older generation truly cannot see what is happening all around us. My clients want to cling to a 20th-century model of mass culture and simply see the internet as a format shift, where I believe it represents a paradigm shift. For example, YouTube is not cable TV in short chunks--although many people use it to access content from cable TV, until the copyright owners object. It adds new categories of search, data and user interaction, not just submission, to older notions of entertainment. I believe that's why the founders of YouTube thought Google would make a better strategic partner than Viacom or Fox.read entire article
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