This great story just in from Jason Yore:
A Love-Hate Relationship (of product naming/branding)
In researching an ipod capable alarm clock, I found that there are really two major names two pick from: the iluv and the ihome. What I found so funny about this was that the current iHome model is the iH8 (or "i hate"). So i had to choose between ilove and ihate. Ihome had to be aware of this name, being that they advertise their "reson8" speaker technology. It just seems like a foolish name--almost comparable to the nova or colgate.
Either way, I went with the ih8 and iluv it!