Last weekend in Tokyo, Sony unveiled its new eco-friendly "odo" line powered solely from good old fashioned human-made power. For instance, the odo Digital Camera is powered by putting your fingers in the viewfinder holes and spinning it until it's ready to take your picture.
Whether Sony will turn this concept into business can be questioned but giving consumer electronics a sustainable kick will surely grow the consideration of creating sustainable alternatives in more industries.
Aart van Bezooijen is a Dutch optimist and motivator for materials in design. He lives and works in Hamburg where he founded Material Stories (2005) to inspire and enable the best use of materials to make design more competitive, creative and sustainable.
2011 he explored sustainable solutions from around the world during the "It's Not Easy Being Green" project with graphic designer Paula Raché. He co-organized the Materials Café exhibitions at the Hannover Messe in Germany, the world's leading trade fair for industrial technology. Since 2012, he works as Professor for Material and Technology Transfer at the Burg Giebichenstein University of Art and Design Halle growing a new materials library.