As far as themes go, "DESIGN is...?" might be as open-ended as they come. If the vast majority of the 650 young designers exhibiting in SaloneSatellite 2017 are any indication, design is stuff you put in your house, with few deviations from furniture and lighting at the far end of Pavilions 22–24 of the Fieramilano exposition center.
Not that there's anything wrong with that: Time and again, the special section of the world's preeminent furniture fair has proven its value as an incubator or hotbed (as it is variously dubbed) for emerging design talent. Theme aside, 2017 marks the 20th anniversary of program, and the organization saw fit to stage a retrospective exhibition both at the fairgrounds and off-site at the converted Fabbrica del Vapore.
"Highline" sofa by Sebastian Herkner for Linteloo; "Homo Deskus" by Umzikim - Jae Yang for Desklab; "America Great Again" by Luis Pons for Aponwao Design; "Girella" by Massimiliano Adami
"Amisol" lamp by Daniel Rybakken for Luceplan; "B Table" by Ifeanyi Oganwu for Henraux SpA; "Ribbon Chair" by Nika Zupac for Qeeboo
"Fuoripista" by Adriano Design; "Neverending Glory / Bolshoi Theatre" lamp by Jan Plechá & Henry Wielgus for Lasvit
"PET Lamp Mapuche" by Álvaro Catalan de Ocón / ACdO; "Etta" bench by Dossofiorito for Zilio A&C
"Kaos" sofa by Pedro Franco for A Lot of Brasil; "Painting" screen by Alessandra Baldereschi for De Castelli; "Butterfly" basket by Massimo Lunardon
At the fair itself, the "20 Years Collection" comprised a selection of 46 projects from Satellite alums, tastefully presented throughout the exhibition. The likes of Nendo, Cory Grosser, Stefan Diez, Harri Koskinen, are just a few of the designers whose projects were on view among the booths of new and returning exhibitors — a testament to its continued significance as arguably the premier launch pad for young designers today.
To that point, here are some of our favorite projects and studios from SaloneSatellite 2017. (The full catalog can be viewed here.)