The sports industry is a great breeding place for new materials and technologies. The ispo BrandNew is one of the recognized competitions for the sports industry and an useful barometer for upcoming trends in this field.
Check out this year's ispo BrandNew Awards winners with an exiting overview of low-to-high tech innovations such as the clothing line by "Losgeloest" made of all natural materials such as the bark of trees, the exclusive "Waldmeister" bike with a handcrafted wooden frame, or the eco-friendly "Easy-Glider" as chariot-like transporter and overall winner (photo).
Next month, we can see all winners displayed at the ispo Sport & Style 2007 in Munich, Germany.
Aart van Bezooijen is a Dutch optimist and motivator for materials in design. He lives and works in Hamburg where he founded Material Stories (2005) to inspire and enable the best use of materials to make design more competitive, creative and sustainable.
2011 he explored sustainable solutions from around the world during the "It's Not Easy Being Green" project with graphic designer Paula Raché. He co-organized the Materials Café exhibitions at the Hannover Messe in Germany, the world's leading trade fair for industrial technology. Since 2012, he works as Professor for Material and Technology Transfer at the Burg Giebichenstein University of Art and Design Halle growing a new materials library.