We can all describe the "IKEA experience" in our own huffy ways--it's nearly undeniable that each story would exude feelings of annoyance, impatience, dizziness, and buyer's remorse via inner-conflict. Nevertheless, we're always intrigued to find someone who's taken the time to document their reaction, like Khoi Vin at Subtraction, who struggles to find the balance between supreme convenience, too much design, and brand bombardment. Keep in mind that Vin prefaces his story by mentioning U2's Bono purchasing a fully-furnished house and how that kinda makes a lot more sense after an IKEA excursion...
When everything has been measured, planned, optimized and aestheticized within an inch of its life, it begins to weigh down with the invisible tonnage of oppression. Ikea makes me go haywire because there's almost nothing about the experience that doesn't feel artificial.
via design observer
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