With billboard catchphrases like "So wrong for so many," counterculture auto brand Scion has become known for fresh and atypical advertising. Their latest campaign is no exception; to promote their upcoming model, the xD five-door due to launch in August, Scion comissioned ATTIK and artist Dave Correia to illustrate a quirkly little webgame called "Little Deviants."
"We wanted to create a pre-launch campaign for the 2008 Scion xD that was rebellious, sinister, and paralleled our street level promotions," said Nancy Inouye, Scion advertising manager. "The 'Little Deviant' campaign helps us to achieve this by spreading Scion's message of non-conformity across all media formats." Play it here and get a peek at the new car!
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