Great products meet the user's expectations and their circumstances. Every designer can tell you how understanding user needs requires lots of direct observations and interviews. DtM has learned that the most valuable feedback requires something more than the standard research toolkit. This short video explains why we go back to some of our favorite hospitals overseas again and again.
With bonus footage from Otter testing in Vietnam!
This "Design Experience that Matters" series is provided courtesy of Timothy Prestero and the team at Design that Matters (DtM). As a nonprofit, DtM collaborates with leading social entrepreneurs and hundreds of volunteers to design new medical technologies for the poor in developing countries. DtM's Firefly infant phototherapy device is treating thousands of newborns in 21 counties from Afghanistan to Zimbabwe. In 2012, DtM was named the winner of the National Design Award.